Louis Vuitton has appointed actress Shin Min-ah as its new house ambassador. Known for her lovely charm and sophisticated image, Shin Min-ah has established herself as an actress with both acting talent and mass appeal through consistent work in dramas and films such as My Love, My Fate, Our Blues, and Hometown Cha-Cha-Cha. Her natural and lovable image has won her widespread affection.

Shin Min-ah has previously participated in Louis Vuitton's high jewelry collection launch event in Mallorca, Spain, and the high jewelry event in Seoul, establishing a meaningful collaboration with the brand over the years. The positive synergy and deep understanding of the brand she demonstrated at that time have led to her appointment as the Korean house ambassador, further strengthening their bond.

Additionally, she caught attention by wearing Louis Vuitton's LV diamond stud earrings and galaxy necklace at a recent wedding, harmonizing beautifully with Louis Vuitton's signature mood.

Moving forward, Shin Min-ah will continue her role as the Korean house ambassador through various activities with Louis Vuitton.